Hey hey, I'm Douae! A storyteller, full-stack marketer, and forever learner.
What I Do
I sit at the intersection of growth, data, and product design — mostly because I like knowing how things actually work.
I build experiments, analyze behavior, and tell stories through systems. If it scales, I’m interested. If it doesn’t respect users, I’m out 🙅♀️
My Approach
Curious first, organized second, (v) opinionated once I understand the problem. I start messy, ask “why” too many times, follow the data, and trust my intuition when it’s earned.
Always in service of keeping things human 🙃
Hey hey, I'm Douae!
A storyteller, full-stack marketer, and forever learner.
What I Do
I sit at the intersection of growth, data, and product design — mostly because I like knowing how things actually work.
I build experiments, analyze behavior, and tell stories through systems. If it scales, I’m interested. If it doesn’t respect users, I’m out 🙅♀️
My Approach
Curious first, organized second, (v) opinionated once I understand the problem. I start messy, ask “why” too many times, follow the data, and trust my intuition when it’s earned.
Always in service of keeping things human 🙃
Services
growth & lifecycle
email strategy, onboarding flows, experiments that move people from curious to actually here
growth & lifecycle
email strategy, onboarding flows, experiments that move people from curious to actually here
growth & lifecycle
email strategy, onboarding flows, experiments that move people from curious to actually here
growth & lifecycle
email strategy, onboarding flows, experiments that move people from curious to actually here
growth & lifecycle
email strategy, onboarding flows, experiments that move people from curious to actually here
Graphic Design — Create visual assets and branding materials.
Motion & Animation — Add engaging motion to designs.
Art Direction — Provide cohesive creative guidance.
UX/UI Design — Design intuitive and enjoyable experiences.
Interactive Experiences — Create engaging microsites and interactive prototypes.
Concept & Ideation — Develop creative strategies and project concepts.
Presentation & Pitch Design — Make visually compelling decks and presentations.
Illustration — Craft custom illustrations for web, print, and media.
Design is not only about how it looks, but how it feels and works. If you’re looking for a partner who blends creativity with purpose, let’s create something together.
Awards
Innovative Design Award
x5
UX Excellence
x6
Green Design Award
x3
Top Digital Agency
x2
Women in Computing at Cornell
Co-President
Creative Visionary
x1
Emerging Talent
x1
Interactive Media Award
x5
Citibank
EID TTS Program
Design Leadership
x2
Press
where i beennn
PMM @ IBM
Incoming '26
Growth @ NBC News Digital
June 25 - Present
Communication
Data Analyst @ Millenium
x3
Top Digital Agency
x2
Creative Visionary
x1
Emerging Talent
x1
Interactive Media Award
x5
Design Leadership
x2
IBM
Incoming PMM
NBC News Digital
Growth
Millenium
Data Analyst | Research
Women in Computing at Cornell
Co-President
Arab Student Association
Co-President
eCornell
Digital Marketing
Maarouf Gallery
Freelance
Citibank
EID TTS Program
Cornell Marketing Consulting
Consultant
MCCI Corp.
B2B IoT Marketing
where i've been ↓
IBM
Incoming PMM
NBC News Digital
Growth
Millenium
Data Analyst | Research
Women in Computing at Cornell
Co-President
Arab Student Association
Co-President
eCornell
Digital Marketing
Maarouf Gallery
Freelance
Citibank
EID TTS Program
Cornell Marketing Consulting
Consultant
MCCI Corp.
B2B IoT Marketing
writing/published ↓
NBC News
TODAY.com
The Cornell Daily Sun
Chalkbeat
Photography Blog
not work. not school. just things i like (and dislike)
Clients
Northwave Agency
Luma Studios
EchoTech
Vista Creative
Aurora Lab
Framehouse
books that rewired my brain a little
I sit at the intersection of growth, data, and design — mostly because I like knowing how things actually work.
I build experiments, analyze behavior, and tell stories through systems. If it scales, I’m interested. If it doesn’t respect users, I’m not.
what i be doing
growth & lifecycle
email strategy, onboarding flows, experiments that move people from curious to actually here
data & analysis
sql, python, dashboards, sentiment analysis
turning messy data into signals you can act on
experimentation
a/b tests, funnels, conversion questions, “why did this work?” moments
product design + interface thinking
designing flows that make sense, feel calm, and respect users
storytelling
writing, framing, and designing narratives that stick
especially in crowded digital space
photography + content
shooting, editing, and shaping visuals for social, web, and brand worlds
if something needs a tutorial, it’s not intuitive enough
Hey hey, I'm Douae!
A storyteller, full-stack marketer, and forever learner.
What I Do
I sit at the intersection of growth, data, and product design — mostly because I like knowing how things actually work.
I build experiments, analyze behavior, and tell stories through systems. If it scales, I’m interested. If it doesn’t respect users, I’m out 🙅♀️
My Approach
Curious first, organized second, (v) opinionated once I understand the problem. I start messy, ask “why” too many times, follow the data, and trust my intuition when it’s earned.
Always in service of keeping things human 🙃
Services
growth & lifecycle
email strategy, onboarding flows, experiments that move people from curious to actually here
growth & lifecycle
email strategy, onboarding flows, experiments that move people from curious to actually here
growth & lifecycle
email strategy, onboarding flows, experiments that move people from curious to actually here
growth & lifecycle
email strategy, onboarding flows, experiments that move people from curious to actually here
growth & lifecycle
email strategy, onboarding flows, experiments that move people from curious to actually here
Graphic Design — Create visual assets and branding materials.
Motion & Animation — Add engaging motion to designs.
Art Direction — Provide cohesive creative guidance.
UX/UI Design — Design intuitive and enjoyable experiences.
Interactive Experiences — Create engaging microsites and interactive prototypes.
Concept & Ideation — Develop creative strategies and project concepts.
Presentation & Pitch Design — Make visually compelling decks and presentations.
Illustration — Craft custom illustrations for web, print, and media.
Design is not only about how it looks, but how it feels and works. If you’re looking for a partner who blends creativity with purpose, let’s create something together.
Awards
Innovative Design Award
x5
UX Excellence
x6
Green Design Award
x3
Top Digital Agency
x2
Women in Computing at Cornell
Co-President
Creative Visionary
x1
Emerging Talent
x1
Interactive Media Award
x5
Citibank
EID TTS Program
Design Leadership
x2
Press
where i beennn
PMM @ IBM
Incoming '26
Growth @ NBC News Digital
June 25 - Present
Communication
Data Analyst @ Millenium
x3
Top Digital Agency
x2
Creative Visionary
x1
Emerging Talent
x1
Interactive Media Award
x5
Design Leadership
x2
IBM
Incoming PMM
NBC News Digital
Growth
Millenium
Data Analyst | Research
Women in Computing at Cornell
Co-President
Arab Student Association
Co-President
eCornell
Digital Marketing
Maarouf Gallery
Freelance
Citibank
EID TTS Program
Cornell Marketing Consulting
Consultant
MCCI Corp.
B2B IoT Marketing
where i've been ↓
IBM
Incoming PMM
NBC News Digital
Growth
Millenium
Data Analyst | Research
Women in Computing at Cornell
Co-President
Arab Student Association
Co-President
eCornell
Digital Marketing
Maarouf Gallery
Freelance
Citibank
EID TTS Program
Cornell Marketing Consulting
Consultant
MCCI Corp.
B2B IoT Marketing
writing/published ↓
NBC News
TODAY.com
The Cornell Daily Sun
Chalkbeat
Photography Blog
not work. not school. just things i like (and dislike)
Clients
Northwave Agency
Luma Studios
EchoTech
Vista Creative
Aurora Lab
Framehouse
books that rewired my brain a little
I sit at the intersection of growth, data, and design — mostly because I like knowing how things actually work.
I build experiments, analyze behavior, and tell stories through systems. If it scales, I’m interested. If it doesn’t respect users, I’m not.
what i be doing
growth & lifecycle
email strategy, onboarding flows, experiments that move people from curious to actually here
data & analysis
sql, python, dashboards, sentiment analysis
turning messy data into signals you can act on
experimentation
a/b tests, funnels, conversion questions, “why did this work?” moments
product design + interface thinking
designing flows that make sense, feel calm, and respect users
storytelling
writing, framing, and designing narratives that stick
especially in crowded digital space
photography + content
shooting, editing, and shaping visuals for social, web, and brand worlds
if something needs a tutorial, it’s not intuitive enough
Hey hey, I'm Douae! A storyteller, full-stack marketer, and forever learner.
What I Do
I sit at the intersection of growth, data, and product design — mostly because I like knowing how things actually work.
I build experiments, analyze behavior, and tell stories through systems. If it scales, I’m interested. If it doesn’t respect users, I’m out 🙅♀️
My Approach
Curious first, organized second, (v) opinionated once I understand the problem. I start messy, ask “why” too many times, follow the data, and trust my intuition when it’s earned.
Always in service of keeping things human 🙃
